{"id":13708,"date":"2025-01-23T10:46:09","date_gmt":"2025-01-23T03:46:09","guid":{"rendered":"https:\/\/cntt.ntt.edu.vn\/news-event\/khoa-cntt-phoi-hop-phong-truyen-thong-to-chuc-tap-huan-ung-dung-cong-cu-ai-trong-truyen-thong-va-marketing\/"},"modified":"2025-01-23T10:48:41","modified_gmt":"2025-01-23T03:48:41","slug":"khoa-cntt-phoi-hop-phong-truyen-thong-to-chuc-tap-huan-ung-dung-cong-cu-ai-trong-truyen-thong-va-marketing","status":"publish","type":"post","link":"https:\/\/cntt.ntt.edu.vn\/en\/tin-tuc\/khoa-cntt-phoi-hop-phong-truyen-thong-to-chuc-tap-huan-ung-dung-cong-cu-ai-trong-truyen-thong-va-marketing\/","title":{"rendered":"Khoa CNTT ph\u1ed1i h\u1ee3p Ph\u00f2ng Truy\u1ec1n th\u00f4ng t\u1ed5 ch\u1ee9c T\u1eadp hu\u1ea5n \u1ee8ng d\u1ee5ng c\u00f4ng c\u1ee5 AI trong Truy\u1ec1n th\u00f4ng v\u00e0 Marketing"},"content":{"rendered":"

S\u00e1ng ng\u00e0y 4\/10\/2024, Khoa C\u00f4ng ngh\u1ec7 Th\u00f4ng tin (CNTT) ph\u1ed1i h\u1ee3p v\u1edbi Ph\u00f2ng Truy\u1ec1n th\u00f4ng c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Nguy\u1ec5n T\u1ea5t Th\u00e0nh \u0111\u00e3 t\u1ed5 ch\u1ee9c bu\u1ed5i t\u1eadp hu\u1ea5n v\u1edbi ch\u1ee7 \u0111\u1ec1 “\u1ee8ng d\u1ee5ng c\u00f4ng c\u1ee5 AI trong Truy\u1ec1n th\u00f4ng v\u00e0 Marketing.”<\/strong><\/b><\/p>\n

Ng\u00e0y \u0111\u0103ng: 04\/10\/2024<\/p>\n

V\u00e0o ng\u00e0y 4\/10\/2024, Khoa C\u00f4ng ngh\u1ec7 Th\u00f4ng tin (CNTT) ph\u1ed1i h\u1ee3p v\u1edbi Ph\u00f2ng Truy\u1ec1n th\u00f4ng c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Nguy\u1ec5n T\u1ea5t Th\u00e0nh \u0111\u00e3 t\u1ed5 ch\u1ee9c bu\u1ed5i t\u1eadp hu\u1ea5n v\u1edbi ch\u1ee7 \u0111\u1ec1 “\u1ee8ng d\u1ee5ng c\u00f4ng c\u1ee5 AI trong Truy\u1ec1n th\u00f4ng v\u00e0 Marketing.” S\u1ef1 ki\u1ec7n thu h\u00fat s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a c\u00e1c th\u01b0 k\u00fd, gi\u00e1o v\u1ee5 v\u00e0 nh\u00e2n vi\u00ean truy\u1ec1n th\u00f4ng t\u1eeb c\u00e1c khoa, vi\u1ec7n v\u00e0 trung t\u00e2m trong tr\u01b0\u1eddng. Bu\u1ed5i t\u1eadp hu\u1ea5n kh\u00f4ng ch\u1ec9 l\u00e0 c\u01a1 h\u1ed9i chia s\u1ebb ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, m\u00e0 c\u00f2n mang l\u1ea1i nh\u1eefng hi\u1ec3u bi\u1ebft m\u1edbi v\u1ec1 c\u00e1ch c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 v\u00e0 thay \u0111\u1ed5i quy tr\u00ecnh l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng v\u00e0 marketing hi\u1ec7n \u0111\u1ea1i.<\/p>\n

Bu\u1ed5i t\u1eadp hu\u1ea5n \u0111\u01b0\u1ee3c ch\u1ee7 tr\u00ec b\u1edfi ThS.\u00a0 B\u00f9i Quang Trung, Tr\u01b0\u1edfng Ph\u00f2ng Truy\u1ec1n th\u00f4ng c\u1ee7a tr\u01b0\u1eddng. Trong ph\u1ea7n m\u1edf \u0111\u1ea7u, \u00d4ng nh\u1ea5n m\u1ea1nh r\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a AI \u0111\u00e3 v\u00e0 \u0111ang t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc \u0111\u1ebfn nhi\u1ec1u l\u0129nh v\u1ef1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111ang di\u1ec5n ra nhanh ch\u00f3ng. \u00d4ng c\u0169ng chia s\u1ebb r\u1eb1ng AI kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c c\u00f4ng vi\u1ec7c h\u00e0nh ch\u00ednh nh\u01b0 s\u1eafp x\u1ebfp l\u1ecbch tr\u00ecnh, qu\u1ea3n l\u00fd d\u1eef li\u1ec7u sinh vi\u00ean m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u00f3a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 v\u00e0 b\u00ean ngo\u00e0i, gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, nhanh ch\u00f3ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n

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ThS.\u00a0 B\u00f9i Quang Trung, Tr\u01b0\u1edfng Ph\u00f2ng Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110H NTT<\/em><\/p>\n

\u00d4ng Trung nh\u1ea5n m\u1ea1nh: \u201cTrong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1, kh\u00f4ng ch\u1ec9 c\u00e1c doanh nghi\u1ec7p, m\u00e0 c\u00e1c c\u01a1 s\u1edf gi\u00e1o d\u1ee5c nh\u01b0 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc ch\u00fang ta c\u0169ng c\u1ea7n ph\u1ea3i b\u1eaft k\u1ecbp xu th\u1ebf. Vi\u1ec7c \u1ee9ng d\u1ee5ng AI trong c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng v\u00e0 marketing kh\u00f4ng ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec s\u1ef1 c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n trong ng\u00e0nh gi\u00e1o d\u1ee5c.\u201d<\/p>\n

M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a bu\u1ed5i t\u1eadp hu\u1ea5n l\u00e0 gi\u1edbi thi\u1ec7u v\u00e0 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 AI c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng trong c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng v\u00e0 marketing t\u1ea1i c\u00e1c \u0111\u01a1n v\u1ecb trong tr\u01b0\u1eddng. Th\u00f4ng qua vi\u1ec7c trang b\u1ecb ki\u1ebfn th\u1ee9c v\u1ec1 AI, c\u00e1n b\u1ed9 qu\u1ea3n l\u00fd v\u00e0 truy\u1ec1n th\u00f4ng s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft c\u00e1c t\u00ecnh hu\u1ed1ng ph\u00e1t sinh nhanh ch\u00f3ng, c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 sinh vi\u00ean v\u00e0 gi\u1ea3ng vi\u00ean. AI c\u00f3 th\u1ec3 gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 nh\u01b0 qu\u1ea3n l\u00fd th\u00f4ng tin, ph\u00e2n t\u00edch d\u1eef li\u1ec7u truy\u1ec1n th\u00f4ng, v\u00e0 th\u1eadm ch\u00ed t\u1ea1o ra n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/p>\n

Ngo\u00e0i ra, c\u00e1c c\u00f4ng c\u1ee5 AI c\u00f2n gi\u00fap t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c, n\u00e2ng cao hi\u1ec7u su\u1ea5t v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p, n\u0103ng \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb trong tr\u01b0\u1eddng m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc trong cu\u1ed9c c\u1ea1nh tranh gi\u00e1o d\u1ee5c ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/p>\n

\u00d4ng B\u00f9i Quang Trung \u0111\u00e3 c\u00f3 b\u00e0i b\u00e1o c\u00e1o v\u1ec1 “T\u1ea7m quan tr\u1ecdng c\u1ee7a truy\u1ec1n th\u00f4ng marketing hi\u1ec7n \u0111\u1ea1i.” \u00d4ng chia s\u1ebb r\u1eb1ng trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, c\u00e1c t\u1ed5 ch\u1ee9c gi\u00e1o d\u1ee5c c\u1ea7n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch t\u1eadn d\u1ee5ng AI \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3, thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00ean li\u00ean quan, bao g\u1ed3m sinh vi\u00ean, ph\u1ee5 huynh, v\u00e0 x\u00e3 h\u1ed9i; truy\u1ec1n th\u00f4ng marketing hi\u1ec7n \u0111\u1ea1i kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c qu\u1ea3ng b\u00e1, m\u00e0 c\u00f2n ph\u1ea3i t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u00e0i l\u00e2u v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

\u00a0\u00a0\u00a0\u00a0Ti\u1ebfp theo, ThS. V\u01b0\u01a1ng Xu\u00e2n Ch\u00ed, Q. TBM Khoa h\u1ecdc d\u1eef li\u1ec7u thu\u1ed9c Khoa CNTT \u0111\u00e3 h\u01b0\u1edbng d\u1eabn bu\u1ed5i t\u1eadp hu\u1ea5n th\u1ef1c h\u00e0nh v\u1edbi ch\u1ee7 \u0111\u1ec1 “S\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1 v\u1edbi AI v\u00e0 K\u00eanh truy\u1ec1n th\u00f4ng s\u1ed1.”: AI kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ea1o ra n\u1ed9i dung nhanh ch\u00f3ng m\u00e0 c\u00f2n gi\u00fap t\u1ed1i \u01b0u h\u00f3a ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a n\u1ed9i dung \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau. T\u1eeb vi\u1ec7c t\u1ea1o b\u00e0i vi\u1ebft, h\u00ecnh \u1ea3nh, \u0111\u1ebfn c\u00e1c video qu\u1ea3ng c\u00e1o, AI c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao, gi\u00fap gia t\u0103ng s\u1ef1 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

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ThS.\u00a0 V\u01b0\u01a1ng Xu\u00e2n Ch\u00ed, Q.Tr\u01b0\u1edfng BM Khoa h\u1ecdc d\u1eef li\u1ec7u, Khoa CNTT, Tr\u01b0\u1eddng \u0110H NTT<\/em><\/p>\n

Qua ph\u1ea7n t\u1eadp hu\u1ea5n n\u00e0y, c\u00e1c h\u1ecdc vi\u00ean \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI ph\u1ed5 bi\u1ebfn hi\u1ec7n nay, h\u1ecdc c\u00e1ch t\u1ea1o n\u1ed9i dung s\u00e1ng t\u1ea1o m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng. Vi\u1ec7c trang b\u1ecb ki\u1ebfn th\u1ee9c v\u1ec1 AI kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c \u0111\u01a1n v\u1ecb trong tr\u01b0\u1eddng b\u1eaft k\u1ecbp xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7, m\u00e0 c\u00f2n m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi trong vi\u1ec7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 t\u0103ng c\u01b0\u1eddng h\u00ecnh \u1ea3nh c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Nguy\u1ec5n T\u1ea5t Th\u00e0nh trong m\u1eaft c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

Bu\u1ed5i t\u1eadp hu\u1ea5n kh\u00e9p l\u1ea1i trong s\u1ef1 h\u00e0o h\u1ee9ng v\u00e0 \u0111\u1ea7y h\u1ee9a h\u1eb9n v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a AI trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng v\u00e0 marketing. V\u1edbi nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng m\u1edbi, c\u00e1c th\u01b0 k\u00fd, gi\u00e1o v\u1ee5 v\u00e0 nh\u00e2n vi\u00ean truy\u1ec1n th\u00f4ng c\u1ee7a tr\u01b0\u1eddng s\u1ebd c\u00f3 c\u01a1 h\u1ed9i n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c, t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 cho sinh vi\u00ean v\u00e0 gi\u1ea3ng vi\u00ean.<\/p>\n

vxChi. KCNTT<\/p>\n

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S\u00e1ng ng\u00e0y 4\/10\/2024, Khoa C\u00f4ng ngh\u1ec7 Th\u00f4ng tin (CNTT) ph\u1ed1i h\u1ee3p v\u1edbi Ph\u00f2ng Truy\u1ec1n th\u00f4ng c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Nguy\u1ec5n T\u1ea5t Th\u00e0nh \u0111\u00e3 t\u1ed5 ch\u1ee9c bu\u1ed5i t\u1eadp hu\u1ea5n v\u1edbi ch\u1ee7 \u0111\u1ec1 “\u1ee8ng d\u1ee5ng c\u00f4ng c\u1ee5 AI trong Truy\u1ec1n th\u00f4ng v\u00e0 Marketing.” Ng\u00e0y \u0111\u0103ng: 04\/10\/2024 V\u00e0o ng\u00e0y 4\/10\/2024, Khoa C\u00f4ng ngh\u1ec7 Th\u00f4ng tin (CNTT) ph\u1ed1i h\u1ee3p…<\/p>\n","protected":false},"author":23,"featured_media":13675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191,200,81,64],"tags":[],"class_list":["post-13708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-khoa-en","category-hoi-thao-hoi-nghi-en","category-scientific-research","category-news"],"_links":{"self":[{"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/posts\/13708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=13708"}],"version-history":[{"count":1,"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/posts\/13708\/revisions"}],"predecessor-version":[{"id":13709,"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/posts\/13708\/revisions\/13709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/media\/13675"}],"wp:attachment":[{"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=13708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=13708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=13708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}