{"id":13556,"date":"2025-01-23T10:14:51","date_gmt":"2025-01-23T03:14:51","guid":{"rendered":"https:\/\/cntt.ntt.edu.vn\/news-event\/ung-dung-chuyen-doi-so-trong-linh-vuc-thuong-mai-dien-tu\/"},"modified":"2026-04-19T13:27:50","modified_gmt":"2026-04-19T06:27:50","slug":"ung-dung-chuyen-doi-so-trong-linh-vuc-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/cntt.ntt.edu.vn\/en\/tin-tuc\/ung-dung-chuyen-doi-so-trong-linh-vuc-thuong-mai-dien-tu\/","title":{"rendered":"\u1ee8ng d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"<p style=\"font-weight: 400; text-align: justify;\"><b><strong>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 1 ph\u1ea7n c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1. \u00c1p d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng ch\u1ec9 d\u00e0nh ri\u00eang cho c\u00e1c doanh nghi\u1ec7p c\u00f3 s\u1ea3n ph\u1ea9m. C\u00e1c doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 c\u0169ng c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ngay c\u1ea3 khi h\u1ecd kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m \u0111\u1ec3 s\u1ea3n xu\u1ea5t, v\u1eadn chuy\u1ec3n v\u00e0 giao h\u00e0ng.<\/strong><\/b><\/p>\n<p style=\"text-align: justify;\">Ng\u00e0y \u0111\u0103ng: 17\/07\/2024<\/p>\n<p style=\"text-align: justify;\">Gi\u1edbi thi\u1ec7u:<\/p>\n<ul style=\"text-align: justify;\">\n<li>H\u00f2a c\u00f9ng xu th\u1ebf ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi, Vi\u1ec7t Nam \u0111ang \u0111\u1ea9y m\u1ea1nh ph\u00e1t tri\u1ec3n kinh t\u1ebf s\u1ed1, xem \u0111\u00e2y l\u00e0 b\u01b0\u1edbc \u201cb\u1ee9t ph\u00e1\u201d trong b\u1ed1i c\u1ea3nh cu\u1ed9c C\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p l\u1ea7n th\u1ee9 t\u01b0. Th\u1ef1c ti\u1ec5n cho th\u1ea5y, cu\u1ed9c C\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p l\u1ea7n th\u1ee9 t\u01b0 \u0111\u00e3 m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i, song c\u0169ng \u0111\u1eb7t ra kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi m\u1ed7i qu\u1ed1c gia, t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1 nh\u00e2n; \u0111\u00e3 v\u00e0 \u0111ang t\u00e1c \u0111\u1ed9ng ng\u00e0y c\u00e0ng m\u1ea1nh m\u1ebd \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c \u0111\u1eddi s\u1ed1ng kinh t\u1ebf, x\u00e3 h\u1ed9i.<\/li>\n<li>B\u1ea3n ch\u1ea5t c\u1ee7a cu\u1ed9c C\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p l\u1ea7n th\u1ee9 t\u01b0 l\u00e0 d\u1ef1a tr\u00ean c\u00e1ch m\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1. V\u00ec v\u1eady, kinh t\u1ebf s\u1ed1 v\u1eeba l\u00e0 \u0111\u1eb7c tr\u01b0ng, v\u1eebda l\u00e0 xu th\u1ebf ph\u00e1t tri\u1ec3n t\u1ea5t y\u1ebfu c\u1ee7a c\u00e1c qu\u1ed1c gia. V\u1ec1 kh\u00e1i ni\u1ec7m, tuy c\u00f3 nhi\u1ec1u c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau, song \u0111a s\u1ed1 \u0111\u1ec1u th\u1ed1ng nh\u1ea5t r\u1eb1ng, kinh t\u1ebf s\u1ed1 l\u00e0 n\u1ec1n kinh t\u1ebf ti\u1ebfn b\u1ed9, trong \u0111\u00f3 c\u00e1c m\u1ed1i quan h\u1ec7, ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf, t\u00e0i ch\u00ednh\u2026 trong h\u1ec7 th\u1ed1ng m\u1ea1ng l\u01b0\u1edbi s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i, trao \u0111\u1ed5i v\u00e0 ti\u00eau d\u00f9ng h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng khoa h\u1ecdc &#8211; c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i. \u0110\u1eb7c bi\u1ec7t, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u1edf ra c\u01a1 h\u1ed9i to l\u1edbn cho Vi\u1ec7t Nam ph\u00e1t tri\u1ec3n \u0111\u1ed9t ph\u00e1, nhanh ch\u00f3ng b\u1eaft k\u1ecbp c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n \u0111ang b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/li>\n<li>C\u00f9ng v\u1edbi ph\u00e1t tri\u1ec3n h\u1ea1 t\u1ea7ng m\u1ea1ng th\u00f4ng tin, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng internet ng\u00e0y c\u00e0ng nhi\u1ec1u. C\u00e1c doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb \u0111\u00e3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng v\u00e0 s\u1edbm th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u00e0 trong \u0111\u00f3 tr\u1ecdng t\u00e2m l\u00e0 chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh t\u1eeb truy\u1ec1n th\u1ed1ng sang tr\u1ef1c tuy\u1ebfn. \u0110\u00f3 ch\u00ednh l\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-13549\" src=\"https:\/\/cntt.ntt.edu.vn\/wp-content\/uploads\/2025\/01\/1-4.png\" alt=\"\" width=\"609\" height=\"404\" \/><\/p>\n<p style=\"text-align: justify;\"><b><strong>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/strong><\/b><\/p>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn di\u1ec5n ra tr\u00ean m\u1ea1ng Internet,\u00a0s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a Internet \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch mua b\u00e1n, trao \u0111\u1ed5i, thanh to\u00e1n tr\u1ef1c tuy\u1ebfn. L\u00e0 xu h\u01b0\u1edbng c\u1ee7a th\u1eddi \u0111\u1ea1i to\u00e0n c\u1ea7u h\u00f3a, \u0111\u00e2y l\u00e0 l\u0129nh v\u1ef1c ti\u1ec1m n\u0103ng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf sinh l\u1ee3i v\u00e0 ph\u00e1t tri\u1ec3n.\u00a0\u00a0Trong \u0111\u00f3, c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c ch\u1ec9 x\u00e2y d\u1ef1ng c\u1eeda h\u00e0ng v\u00e0 ph\u1ea7n m\u1ec1m. C\u00f2n c\u00e1c c\u00f4ng ty kh\u00e1c s\u1ebd s\u1ea3n xu\u1ea5t, l\u01b0u tr\u1eef, v\u1eadn chuy\u1ec3n v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: justify;\"><b><strong>Chuy\u1ec3n \u0111\u1ed5i s\u1ed1:<\/strong><\/b><\/p>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 thay \u0111\u1ed5i m\u00f4 h\u00ecnh t\u1eeb doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng sang doanh nghi\u1ec7p s\u1ed1. Th\u00f4ng qua \u0111\u00f3, c\u00e1c ph\u01b0\u01a1ng th\u1ee9c \u0111i\u1ec1u h\u00e0nh, l\u00e3nh \u0111\u1ea1o, quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 v\u0103n h\u00f3a c\u00f4ng ty s\u1ebd thay \u0111\u1ed5i.<\/p>\n<p style=\"text-align: justify;\"><b><strong>V\u00ed d\u1ee5:<\/strong><\/b><\/p>\n<p style=\"text-align: justify;\">\u00a0\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 xem v\u00e0 mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a doanh nghi\u1ec7p. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, website c\u00f4ng ty, c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan: kho, k\u1ebf to\u00e1n, \u0111\u00f3ng h\u00e0ng, v\u1eadn chuy\u1ec3n,\u2026 \u0111\u1ec1u ph\u1ea3i v\u1eadn h\u00e0nh li\u1ec1n m\u1ea1ch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi mua.<\/p>\n<p style=\"text-align: justify;\">K\u1ebft lu\u1eadn m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/p>\n<p style=\"text-align: justify;\">Nh\u01b0 v\u1eady, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 1 ph\u1ea7n c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1. \u00c1p d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1\u00a0kh\u00f4ng ch\u1ec9 d\u00e0nh ri\u00eang cho c\u00e1c doanh nghi\u1ec7p c\u00f3 s\u1ea3n ph\u1ea9m. C\u00e1c doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 c\u0169ng c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ngay c\u1ea3 khi h\u1ecd kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m \u0111\u1ec3 s\u1ea3n xu\u1ea5t, v\u1eadn chuy\u1ec3n v\u00e0 giao h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5: B\u00ean c\u1ea1nh h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb Vinmart, Vinmart+, t\u1eadp \u0111o\u00e0n Vingroup c\u00f2n x\u00e2y d\u1ef1ng website v\u00e0 \u1ee9ng d\u1ee5ng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn VinID. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn, ph\u1ee5c v\u1ee5 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 t\u0103ng doanh thu.<\/p>\n<p style=\"text-align: justify;\"><em>C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00e0nh c\u00f4ng<\/em><\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n<p style=\"text-align: justify;\">\u00a0<b><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n<\/strong><\/b><\/p>\n<p style=\"text-align: justify;\">\u00a0Tr\u01b0\u1edbc h\u1ebft, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a m\u00ecnh l\u00e0 g\u00ec \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Trong \u0111\u00f3, l\u1ee3i nhu\u1eadn v\u00e0 k\u1ebft qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ea3i lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed trung t\u00e2m. \u0110\u00e2y ch\u00ednh l\u00e0 ph\u01b0\u01a1ng h\u01b0\u1edbng \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5:\u00a0M\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 ho\u1ea1t \u0111\u1ed9ng nhanh, hi\u1ec7u qu\u1ea3 h\u01a1n, thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi, t\u0103ng l\u1ee3i nhu\u1eadn hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 gia t\u0103ng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\"><b><strong>B<\/strong><\/b><b><strong>\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/b><\/p>\n<p style=\"text-align: justify;\">Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. \u0110\u00e2y gi\u1ed1ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00e0nh c\u00f4ng.<\/p>\n<p style=\"text-align: justify;\">B\u1ea1n c\u0169ng n\u00ean \u0111\u1eb7t chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong \u0111i\u1ec1u ki\u1ec7n th\u1ef1c t\u1ebf. \u0110\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0: n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n c\u00f3 cho ph\u00e9p b\u00e1n h\u00e0ng h\u00e0ng tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng hay b\u00e1n h\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf kh\u00f4ng?<\/p>\n<p style=\"text-align: justify;\">\u1ee8ng d\u1ee5ng:<\/p>\n<p style=\"text-align: justify;\">N\u1ebfu mu\u1ed1n t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd t\u00edch h\u1ee3p v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m \u0111\u1ec3 theo d\u00f5i, t\u1ed5 ch\u1ee9c t\u01b0\u01a1ng t\u00e1c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd gi\u00fap gia t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o l\u00e0:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Gainsight: \u1ee8ng d\u1ee5ng n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean SaaS gi\u00fap thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n r\u1ed3i bi\u1ebfn ch\u00fang th\u00e0nh th\u00f4ng tin chi ti\u1ebft h\u1eefu \u00edch.<\/li>\n<li>Qualtrics: \u0110\u00e2y l\u00e0 ph\u1ea7n m\u1ec1m chuy\u00ean thu th\u1eadp, ph\u00e2n t\u00edch \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c \u00fd t\u01b0\u1edfng ph\u00f9 h\u1ee3p gi\u00fap c\u00f4ng ty c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c.<\/li>\n<li>Zendesk:Ph\u1ea7n m\u1ec1m n\u00e0y gi\u00fap t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng n\u1ebfu c\u00f3 nhu c\u1ea7u kinh doanh ph\u00e1t tri\u1ec3n th\u00eam.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><em>\u0110\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd h\u1ed7 tr\u1ee3.<\/em><\/p>\n<p style=\"text-align: justify;\"><b><strong>B\u01b0\u1edbc 3: Tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 m\u1edbi<\/strong><\/b><\/p>\n<p style=\"text-align: justify;\">\u00a0\u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 thi\u1ebfu c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 m\u1edbi. Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p n\u00e0y s\u1ebd gia t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 b\u1ea3o m\u1eadt c\u1ee7a m\u1ea1ng l\u01b0\u1edbi.<\/p>\n<p style=\"text-align: justify;\">C\u00f3 th\u1ec3 \u00e1p m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/p>\n<ul style=\"text-align: justify;\">\n<li>Al c\u00f3 th\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c t\u00edch c\u00e1ch, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.<\/li>\n<li>H\u1ec7 th\u1ed1ng m\u00e1y m\u00f3c t\u1ef1 \u0111\u1ed9ng h\u00f3a, c\u00e1c thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 IoT gi\u00fap gia t\u0103ng tr\u1ea3i nghi\u1ec7m khi mua h\u00e0ng.<\/li>\n<li>Ph\u1ea7n m\u1ec1m, gi\u1ea3i ph\u00e1p an ninh m\u1ea1ng nh\u01b0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, Zero-Trust gi\u00fap l\u01b0u tr\u1eef, b\u1ea3o v\u1ec7 an to\u00e0n d\u1eef li\u1ec7u cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng khi mua s\u1eafm tr\u00ean trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/li>\n<li>H\u1ec7 th\u1ed1ng thanh to\u00e1n v\u00e0 giao d\u1ecbch tr\u1ef1c tuy\u1ebfn: C\u00f4ng ngh\u1ec7 \u0111\u00e3 \u0111\u1ea9y m\u1ea1nh vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch t\u00e0i ch\u00ednh tr\u1ef1c tuy\u1ebfn th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, website v\u00e0 h\u1ec7 th\u1ed1ng thanh to\u00e1n tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian, t\u0103ng t\u00ednh ti\u1ec7n l\u1ee3i v\u00e0 gi\u1ea3m thi\u1ec3u c\u00e1c r\u1ee7i ro li\u00ean quan \u0111\u1ebfn ti\u1ec1n m\u1eb7t.<\/li>\n<li>C\u00f4ng ngh\u1ec7 Blockchain: Blockchain l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 m\u00e3 h\u00f3a d\u1eef li\u1ec7u ph\u00e2n t\u00e1n, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c minh v\u00e0 ghi nh\u1eadn c\u00e1c giao d\u1ecbch. Trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh, blockchain \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u00ednh b\u1ea3o m\u1eadt v\u00e0 minh b\u1ea1ch trong giao d\u1ecbch, nh\u01b0 ti\u1ec1n \u0111i\u1ec7n t\u1eed, ch\u1ee9ng kho\u00e1n, v\u00e0 h\u1ee3p \u0111\u1ed3ng th\u00f4ng minh (smart contracts)<\/li>\n<li>D\u1ecbch v\u1ee5 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng: C\u00f4ng ngh\u1ec7 \u0111\u00e3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng th\u00f4ng qua chatbot, h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng, v\u00e0 d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 t\u1ef1 \u0111\u1ed9ng kh\u00e1c.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-13551\" src=\"https:\/\/cntt.ntt.edu.vn\/wp-content\/uploads\/2025\/01\/2-1-500x302.png\" alt=\"\" width=\"662\" height=\"400\" srcset=\"https:\/\/cntt.ntt.edu.vn\/wp-content\/uploads\/2025\/01\/2-1-500x302.png 500w, https:\/\/cntt.ntt.edu.vn\/wp-content\/uploads\/2025\/01\/2-1-768x464.png 768w, https:\/\/cntt.ntt.edu.vn\/wp-content\/uploads\/2025\/01\/2-1.png 948w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<p style=\"text-align: center;\"><em>\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o (VR) x\u00e2y d\u1ef1ng kh\u00f4ng gian mua s\u1eafm th\u00f4ng minh \u0111\u1ec3 gia t\u0103ng tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng.<\/em><\/p>\n<p style=\"text-align: justify;\"><b><strong>B\u01b0\u1edbc 4: C\u1eadp nh\u1eadt h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi VR<\/strong><\/b><\/p>\n<p style=\"text-align: justify;\">M\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 m\u1edbi m\u00e0 doanh nghi\u1ec7p n\u00ean \u1ee9ng d\u1ee5ng v\u00e0o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0\u00a0<a href=\"https:\/\/scs.duytan.edu.vn\/undergraduate-fx7\/cong-nghe-phan-mem\/chuyen-nganh-games-multimedia-w2w\/cong-nghe-thuc-te-ao-%E2%80%93-vr-la-gi-108\">c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o (VR)[2].<\/a>\u00a0Vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y s\u1ebd n\u00e2ng cao tr\u1ea3i nghi\u1ec7m, ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng nhanh h\u01a1n.Th\u00eam v\u00e0o \u0111\u00f3, doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n s\u00e1ng t\u1ea1o l\u1ea1i to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh kinh doanh \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c s\u00e1ng ki\u1ebfn chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 m\u00e0 ch\u1ec9 c\u1ea7n \u1ee9ng d\u1ee5ng \u0111\u00fang c\u00e1c c\u00f4ng c\u1ee5 VR\/ AR ph\u00f9 h\u1ee3p.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-13553\" src=\"https:\/\/cntt.ntt.edu.vn\/wp-content\/uploads\/2025\/01\/3-1-500x280.png\" alt=\"\" width=\"670\" height=\"375\" srcset=\"https:\/\/cntt.ntt.edu.vn\/wp-content\/uploads\/2025\/01\/3-1-500x280.png 500w, https:\/\/cntt.ntt.edu.vn\/wp-content\/uploads\/2025\/01\/3-1-768x431.png 768w, https:\/\/cntt.ntt.edu.vn\/wp-content\/uploads\/2025\/01\/3-1.png 936w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5:\u00a0Nhi\u1ec1u trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng c\u1ee5 t\u1ee7 qu\u1ea7n \u00e1o \u1ea3o. Lo\u1ea1i t\u1ee7 n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 nh\u00ecn ng\u1eafm qu\u1ea7n \u00e1o t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1eed qu\u1ea7n \u00e1o nh\u01b0 trong th\u1ebf gi\u1edbi th\u1ef1c.<\/p>\n<p style=\"text-align: justify;\"><b><strong>B\u01b0\u1edbc 5: B\u1eaft tay v\u00e0o \u0111\u1ed5i m\u1edbi k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/b><\/p>\n<p style=\"text-align: justify;\">\u00a0Sau khi \u0111\u00e3 chu\u1ea9n b\u1ecb \u0111\u01b0\u1ee3c h\u1ebft c\u00e1c th\u1ee9 \u1edf tr\u00ean, vi\u1ec7c cu\u1ed1i c\u00f9ng m\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u00e0m l\u00e0 b\u1eaft tay v\u00e0o \u0111\u1ed5i m\u1edbi k\u1ef9 thu\u1eadt s\u1ed1. D\u1ef1a tr\u00ean nhu c\u1ea7u kinh doanh c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn c\u00f4ng ngh\u1ec7 m\u1edbi ph\u00f9 h\u1ee3p \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<p style=\"text-align: justify;\">\u00a0V\u00ed d\u1ee5: N\u1ebfu c\u00f3 nhu c\u1ea7u kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, doanh nghi\u1ec7p n\u00ean ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 gi\u00fap gia t\u0103ng kh\u1ea3 n\u0103ng tr\u1ea3i nghi\u1ec7m gi\u1ed1ng nh\u01b0 th\u1ef1c t\u1ebf. \u0110\u1ed3ng th\u1eddi n\u1ebfu mu\u1ed1n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u1ea1nh m\u1ebd, doanh nghi\u1ec7p n\u00ean ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 kh\u1ea3 n\u0103ng \u0111a k\u00eanh, qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n<p style=\"text-align: right;\">BM TTNT KCNTT<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 1 ph\u1ea7n c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1. \u00c1p d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng ch\u1ec9 d\u00e0nh ri\u00eang cho c\u00e1c doanh nghi\u1ec7p c\u00f3 s\u1ea3n ph\u1ea9m. C\u00e1c doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 c\u0169ng c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ngay c\u1ea3 khi h\u1ecd kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m \u0111\u1ec3 s\u1ea3n&#8230;<\/p>\n","protected":false},"author":23,"featured_media":13554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106,64,195,200],"tags":[],"class_list":["post-13556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scientific-activities","category-news","category-tin-tuc-su-kien-en","category-hoi-thao-hoi-nghi-en"],"_links":{"self":[{"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/posts\/13556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=13556"}],"version-history":[{"count":1,"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/posts\/13556\/revisions"}],"predecessor-version":[{"id":16647,"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/posts\/13556\/revisions\/16647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/media\/13554"}],"wp:attachment":[{"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=13556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=13556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cntt.ntt.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=13556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}